BIONIC - an approach to reaching sustainability

H&M has announced a collection of clothing that will utilise a new type of material, made from recycled ocean waste and spun into yarn. Material innovation, while being one approach to sustainability is essentially removing one element from the bigger problem. With the complexity of sustainability, it is steps like these that will help mass fashion move towards a responsible process a little at a time.

See our story, where we look at some current student work in fashion sustainability.

H&M - The Journey of A Dress - 2017, H&M Group website.