Vorathap Kiathapkajon - Chocodophin

Vorathap Kiathapkajon - Chocodophin

 

What does ‘food design’ actually mean? Graphic designer Vorathap Kiathapkajon proposed a chocolate brand that is completely designed around chocolate’s chemical formula – almost suggesting that the ultimate and purest way to experience chocolate is through understanding it’s molecular form:

 

“Chocodophin is a new form of chocolate under the concept of creating new perspectives and function of an object. The idea of this branding is inspired by the chemical formula. [The] shape of chocolate is influenced by the molecular composition. The joining pieces are the metaphor of the process of chocolate formula joining together. This project aims to bring out the other unseen side of chocolate and its possibilities by presenting the one and only formula that makes chocolate till this day.”

- Vorathap Kiathapkajon