'brutalism' in digital design

Recognising design that is pretty-ugly

 

'Brutalism' - what is it? The last few months have seen this term become a buzzword to describe something that would conventionally be considered 'ugly' design, as aesthetically pleasing. But how is this word shaping the varied design disciplines?

Colour Inspiration

Pantone colour 448C or Opaque Couché was dubbed the ugliest of the colours after researchers at Gfk Bluemoon were commissioned to find the most unappealing colour to place on cigarette packaging.

Pantone 448C

Pantone 448C

Concept Imagery of cigarette packaging - courtesy of It's Nice That

Concept Imagery of cigarette packaging - courtesy of It's Nice That

Despite the bad rap 448C receives, magazine and portfolio building website Format have curated a series of photographers who have taken up the mantle to capture this brutalist tone and show an appreciation for its atmospheric hue:

Big Bend (2014) Lauren Withrow

Big Bend (2014) Lauren Withrow

Scorched Earth (ongoing) KG Krishnan

Scorched Earth (ongoing) KG Krishnan

 

Architecture

Dezeen have dedicated a Pinterest board to some of the most celebrated Brutalist structures in architecture. Some of which include the contested Sirius apartment buildings and Robin Hood Gardens.

Robin Hood Gardens. Courtesy of Dezeen

Robin Hood Gardens. Courtesy of Dezeen

Sirius Building. Courtesy of Dezeen

Sirius Building. Courtesy of Dezeen

 

Digital

Whereas in the world of digital design, Pascal Deville has taken to curating websites that make use of brutalist design; and it isn't what you would expect. brutalistwebsites.com is a space of the truly weird and wonderful. Brutalism here can be defined by minimalist, glitchy, but also heavy and clunky internet user experience that defined technology in the 90s.

brutalistwebsites.com

brutalistwebsites.com