Excerpt taken from qz.com
"Netflix chief executive Reed Hastings has always said movies and TV aren’t the streaming video behemoth’s only rivals. Netflix competes against any form of entertainment that pulls attention away from Netflix screens—including books, video games, Snapchat, virtual reality experiences. Probably even pumpkin picking.
Hastings spoke of improved entertainment “substitutes” for movies and shows that will make their way into the mainstream in the future, just as “the opera and the novel” were marginalized by films and TV, the Next Web reported.
Hastings hasn’t pinpointed exactly what those substitutes will be yet, but he has a few ideas. “Is it VR, is it gaming, is it pharmacological?” he mused, according to TechCrunch.
“In twenty or fifty years, taking a personalized blue pill you just hallucinate in an entertaining way and then a white pill brings you back to normality is perfectly viable,” said Hastings. “And if the source of human entertainment in thirty or forty years is pharmacological we’ll be in real trouble.”